The mobile web is the mobile-friendly internet site that can be accessible via mobile devices. Nowadays, businesses and consumers expect businesses to have a website. We can expect this will quickly happen for the mobile web as well. Hence, it is more important to consider the mobile web design in advance.
The process of designing content for a mobile site is quite different than that of the computer-accessible website. The monitor size and the various mobile devices make an obvious difference. The visitor’s behavior is also changed. They do not surf on their phones as if they look on their computers. They look for exactly what they need in as few clicks as possible and do not want irrelevant information or pictures that are impossible to deal with in a mobile environment. A large file or excessive graphics can easily cause a mobile phone to freeze or lock up. On the other hand, it is also useless if your mobile site is lack of content they want. It is important to think about where your site visitors are likely to be viewing your mobile site and what information they need.
There are some ideas about what to be included on your mobile website:
- Maps/directions to your business
- Office hours
- List of items/ brands you carry
- Timely information about your business
- Special offers
- Recent Event information
- Click-to-call button
Besides, you should avoid excessive graphics, long articles, and large files, etc during the mobile web design process.