Link Building can bring traffic to your website and increases your site’s page rank on the search engines. Hence, Link Building plays an important role in the SEO and eMarketing. However, building links in a wrong way may get your website banned. There are a list of what not to do when trying to obtain links to your website.
1) Avoid spamming
It should avoid to send mass emails to request for linking for SEO. If you are soliciting links from a website, you should try to customize each email.
2) Avoid incestuous linking
Incestuous linking means a vast network that only links back in on itself or only back to itself.
3) Avoid buying links for ranking
Google disregards the weight of paid links and possibly all links on that page. It is not recommended to buy links for SEO. However, you may buy links in terms of traffic and for advertising.
4) Avoid run of site links
Run of site links happen when a website has links to your website on every single one of its pages. These kinds of links are usually flagged as paid links or spam at worst.
5) Avoid link farms
Link farms are spam and will cause your website banned. It should avoid link farms for SEO.
6) Do not solicit links from irrelevant sites
It is not harmful and helpfull to your site’s ranking if the site’s content is irrelevant.
7) Avoid to set up several websites for linking to your site
It is spam and should be avoided for SEO.
8) Avoid Web rings
Web rings are any collection of websites from around the internet that join together through interlinking in a circular structure. All of those links do not count towards your link equity.
9) Avoid bad neightborhoods
It is a website that got yanked from a search engine index probably due to spamming or using sneaky methods to fool the search engines. Being part of a bad neightborhood may get your website flagged as being under suspicion of using spam techniques. Bad neightborhoods may waste your SEO efforts.