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The difference between a corporate blog and a website – Part 1

We have a website. Should we build a corporate blog?

What is the difference between a corporate blog and a website?

The website can be considered as an essential part of the corporate online marketing presence. The customers expect the corporate website as an online marketing brochures with standard pages for information about the company, products and services.

The corporate blog is Continue reading

Consider to create a community during the web design

Search engines like web sites that have fresh content. It is of greater value for fresh content than outdated content. If your web site relies on the traffic from search engines, it is important to consider the search engine optimization strategy to keep your content fresh and original during the web design stage.

The most effective and least expensive approach to keeping your content current is to allow Continue reading

Consider future expansion during web design

Web Design is vital to the success of the website construction. It is especially true to allow for future expansion when you are building a website. The corporate requirements will change and grow rapidly and hence your website is never finished. You must foresee future needs and plan ahead logically before proceeding to the website construction. It includes Continue reading

Consider Social Media for Web Site Marketing

Social Media networks such as Facebook, LinkedIn, Twitter, etc. allow you to build large lists of contacts and supporters that can help to spread the word about your business and web site. Social Media Optimization (SMO) / Social Media Marketing (SMM) is a form of marketing that focuses on generating traffic, buzz, and building links to your web site by participation in various social media web sites. Continue reading

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