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Web Design, SEO, eCommerce & eMarketing
Avoid unethical SEO techniques in Search Engine Optimization
Avoid unethical SEO techniques in Search Engine Optimization (SEO)
Since more and more web surfers rely search engines to find information and make purchasing decision, it is common and important to use SEO techniques to optimize the web pages to get higher ranking in the search results. However, the search engines will blacklist and ban your entire website if you or your SEO service provider use the unethical SEO techniques to trick the search engines. Hence, it should note and avoid the following unethical practices Continue reading
Consider Social Media for Web Site Marketing
Social Media networks such as Facebook, LinkedIn, Twitter, etc. allow you to build large lists of contacts and supporters that can help to spread the word about your business and web site. Social Media Optimization (SMO) / Social Media Marketing (SMM) is a form of marketing that focuses on generating traffic, buzz, and building links to your web site by participation in various social media web sites. Continue reading
The difference between a corporate blog and a website – Part 1
We have a website. Should we build a corporate blog?
What is the difference between a corporate blog and a website?
The website can be considered as an essential part of the corporate online marketing presence. The customers expect the corporate website as an online marketing brochures with standard pages for information about the company, products and services.
The corporate blog is Continue reading
Consider to create a community during the web design
Search engines like web sites that have fresh content. It is of greater value for fresh content than outdated content. If your web site relies on the traffic from search engines, it is important to consider the search engine optimization strategy to keep your content fresh and original during the web design stage.
The most effective and least expensive approach to keeping your content current is to allow Continue reading
The difference between a corporate blog and a website –Part 2
We have a website. Should we build a corporate blog?
What is the difference between a corporate blog and a website?
As our previous post discussed, a corporate blog is quite different from a corporate website. Your website is your essential part of online marketing presence and can be considered as an online brochures. Your blog is Continue reading