Link Building is an important element of Search Engine Optimization (SEO). There are many different methods to build links. One way is working through RSS feeds and syndication. RSS (also called as Really Simple Syndication) is a method of offering a convenient way to distribute content on your website that you would like others to use.
When you publish a new web page about a particular topic, you want others interested in that topic to know about it by listing that page as an item in your RSS file. Then the interested parties may subscribe to and read RSS feeds using RSS readers or new aggregators. RSS feed reader may be a software-based tool or a web-based tool to subscribe and read feeds. RSS also allows people to easily add links to your content within their own web pages. Bloggers are a huge core audience that loves RSS feeds and hence help your information to be shared and distributed widely and rapidly.
RSS feeds and syndication is a useful emarketing and SEO tool. Hence, it is worthy to add RSS feeds on your corporate website or blog.