We have a website. Should we build a corporate blog?
What is the difference between a corporate blog and a website?
The website can be considered as an essential part of the corporate online marketing presence. The customers expect the corporate website as an online marketing brochures with standard pages for information about the company, products and services.
The corporate blog is your public relations representative to talk about the company, answer questions, and put some personality into your brand. It is the face and voice of your company. It is also a good platform for a social media presence online because your company can own the content, control the message, and respond effectively through a corporate blog. Companies are commonly using blogs to communicate to shareholders, employees, and clients.
A blog can be used as a communication tool, a search engine marketing platform, and an inbound lead strategy. If your customer service department wrote a blog post with a great response to each support question, the clients could help themselves online via a knowledge base and hence saving much time and efforts for the customer service department to answers calls and responds to emails on a daily basis.
Since more and more consumers and businesses use search engines to research their purchasing decision, it is important that your business can be found in those searches. Since the numbers of web pages of a website and the number of keywords being optimized are limited, the blog provides a means for businesses to write limitless quantities of content and target countless combinations of keywords. Blog is a good search engine marketing platform to provide search engines with relevant and frequently-updated content.
Besides, a blog post will never expire. It can continue to be found in search results and drive prospective customers to your business without you having to send emails to contact them. Inbound marketing is cost effective and always results in a high conversation rate. It can build traffic, authority in its industry, and trust with its readers.
If you want to add a blog for your existing company website, please refer our blog setup service.