Search engines like web sites that have fresh content. It is of greater value for fresh content than outdated content. If your web site relies on the traffic from search engines, it is important to consider the search engine optimization strategy to keep your content fresh and original during the web design stage.
The most effective and least expensive approach to keeping your content current is to allow your website visitors to create contents for you. During your web design, you hence may consider the following two of the most successful approaches to build online communities as below:
It provides an opportunity to position you as an authority and also attract participation from you visitors.
It provides an opportunity for multiple discussions around your area of business for people who are interested in your products or services.
Building a community provides a great way to build user-generated contact on your web site. It also helps your web sites to build links and rank well in the search engine results. Hence, it is worth to consider to add a blog or forum for your web design.