Avoid unethical SEO techniques in Search Engine Optimization (SEO)
Since more and more web surfers rely search engines to find information and make purchasing decision, it is common and important to use SEO techniques to optimize the web pages to get higher ranking in the search results. However, the search engines will blacklist and ban your entire website if you or your SEO service provider use the unethical SEO techniques to trick the search engines. Hence, it should note and avoid the following unethical practices:
Do not try to trick web surfers into visiting a website by using inaccurate keywords, Meta tags, and content, or by false advertising or unethical page redirects.
Do not try to use multiple versions of the same tag to get more information through to search engines than you can with one tag.
Do not use words in your alt text attribute for images that have nothing to do with the image being described.
Do not engage in padding keywords into web pages that have nothing to do with the website’s business.
Do not list keywords in the body of the website content when their purpose is not clear.
Do not try to add keyword-stuffed text to a web page where the font color matches the background color of the web page.
Do not submit a URL to any search engine, directory, and search listing more than once in any 24 hour period.
Duplicate page submission
Do not submit web pages with identical or similar content but in different file names.